Augmented reality brings analogue media to life and allows it to be experienced. Tedious introductions and explanations of complex products (e.g. real-estate) become obsolete. Regardless of location, AR makes products visible, accessible and fun. With AR, dry facts become an experience. Real-estate can be magically displayed on a table, advertising in print media turns into an online experience, and tourism destinations and hotels create a clear USP over their competitors.

Augmented Reality will be deployed anywhere where additional content needs to be conveyed quick and easily – the optimal link between analogue and digital worlds.